Our Story

Your Skin Deserves Better

At 18Glowup, we’re on a mission to bring back your skin’s natural radiance with the pure power of nature. No shortcuts, no harsh chemicals, just real glow.

Born from Care. Backed by Science. Inspired by Glow.

18Glowup began with a simple belief: skincare shouldn’t be complicated or chemical-heavy. It should be kind, effective, and rooted in nature’s wisdom.

Our name comes from the age when your skin felt effortlessly fresh and full of life — 18. That timeless glow shouldn’t fade with age, and that’s exactly what we set out to bring back.

From our first Donkey Milk Face Wash to our growing range of natural care essentials, every product is crafted to restore balance, confidence, and radiance — just like your skin deserves.

Nature Knows Best

We believe skincare should heal, not hide. That’s why we use ethically sourced, nutrient-rich ingredients that your skin instantly connects with — like donkey milk, goat milk, rosemary, and biotin. Each formula is made to work gently, effectively, and safely on all skin types.

Because real glow starts with real care.

Meet Ashwan, The Heart Behind the Glow

For Ashwan, skincare isn’t business, it’s personal. During his time studying pharmaceuticals, he saw his own brother struggle with severe acne and lost confidence. After endless failed products, Ashwan turned to research and rediscovered the power of milk-based skincare.

A year of formulation and testing later, the first Donkey Milk Face Wash was born — gentle, effective, and life-changing. When it cleared his brother’s skin and brought back his confidence, 18Glowup became more than an idea. It became a purpose.

Today, every 18Glowup product carries that same intention: to heal, nourish, and help people feel good in their own skin again.

Glow Starts Here

18Glowup isn’t just a brand, it’s a reminder that your skin deserves patience, love, and the best nature has to offer.

Join our glow community and rediscover the skin you’ll love to wake up to.

FAQs

Yes, every product is designed to be gentle and effective for all skin types, including sensitive skin.

We use naturally derived ingredients and avoid harsh chemicals, parabens, and sulfates.

Absolutely. Good skin is for everyone, and our formulas work equally well for men and women.

Yes. We never test on animals, and all our ingredients are ethically sourced.

We blend ancient beauty wisdom with modern skincare science to create formulas that actually work — naturally, gently, and effectively.

Most users notice softer, hydrated, and visibly healthier skin within 1 month of consistent use.